I've been a somewhat passive participant in the group of bloggers that following the Blogforum convention last fall decided to do a survey of the Danish blogreaders. A lot of people have been dedicated to getting it up and running, not the least the programmer Niels Hartvig and our spokeswoman Trine-Maria, but lots of people have done something along the way - it's been a really great experience of teamwork.

I've been moderately active in the group writing a report about the results - I was curious, so with Trine-Maria I spent some time tracking down and counting the gender of the writers of all the 440 blogs who participated in the survey. The report about the findings (in Danish) were finalised late monday night, and published Tuesday evening! And now it has already made its way to TV2 Radio and the frontpage of Politiken online:
Blogl�seren er en kvinde - Politiken.dk (the blogreader is a woman)

For English reading readers is here a summary:
Danish bloggers were asked to submit their blog to the survey and post a link to the survey on their blog. Respondents could then follow the link and fill out a few general questions about themselves (gender, age, education, zip code, the number of blogs they read, the type [personal, professional (faglig), political or "other"], their work type (roughly divided into: do you work in the IT or Media Communication industry or do you not), and if they blogged themselves and then give comments on the individual blog.

About 438 unique blogs participated in the survey. Out of these, 47% (207) are written by women and 42% by men, 7% (30) are written by people of both gender or more than one (family blogs, corporate blogs ect). 4% (18) of the blogs were untrackable.

The survey drew 6639 answers from 3351 unique readers. It shows that it is mostly women that read blogs (or chose to particpate in surveys like this!). 2249 of the readers participating were women, 1302 men. Primarily the women read personal blogs (1720) as do the men (569), but 390 of the men however primarily read professional blogs (i.e. blogs about people's professional interests). The "average" blogreader appear to be a woman in her early thirties, working within the IT or media communication business and living in Copenhagen. She reads 2-5 blogs per day, but doesnt write a blog herself. More of the male readers write a blog themselves.
# posted by Lisbeth at: 12:35