Interactivity in a marketing context
The
Journal of Interactive Advertising seem to hold some interesting papers.
Antecedents and Consequences of Perceived Interactivity: An Exploratory Study, by Jee and Lee & Interactivity
in the Context of Designed Experiences by Carrie Heeter.
Jiad also has a call out for a special issue on "interactivity and its relationship to advertising, marketing, and communication". Deadline September 30.
# posted by Lisbeth at: 10:13